Resources Library by ANA

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023

Authors: Ben Liang, Will Goodhand, Chris Wallbridge

September 27, 2023

Increase insights ROI with knowledge management

Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every...

Catalogue: Webinars 2021

Authors: Thor Olof Philogène, Tania Poelmann

Company: Stravito

June 30, 2021

Best of ESOMAR Italy: Understanding consumers in the current technoculture

BEST OF ESOMAR ITALY 2021Understanding consumers in current technoculturewith the support of the Department of Economics and Management SciencesUniversità Cattolica del Sacro Cuoreand ASSIRM (Italian Association of Market Research...

Catalogue: Webinars 2021

Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso

May 21, 2021

The opportunity for UX research

Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers,...

Catalogue: Webinars 2020

Author: Michaela Mora

Company: Relevant Insights

December 8, 2020

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 15, 2020

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 14, 2020

Insights integration: Q&A Session

Q&A Session, Insights integration.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Michelle Gansle, Greg Ambrose, Tara Murphy, Renata Policicio

June 11, 2020

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done....

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

Do you believe in what only a few people say?

Speech by Karolina Tutaj, Manager, Marketing Science Insights, Booking.com, Netherlands.

Catalogue: Congress 2017: Visionary

Author: Karolina Tutaj

November 27, 2017